How a shared commitment to diversity is shaping the future of the media industry and empowering young talent through the Summer Leadership Programme

When dmg media stepped forward to sponsor the Aleto Summer Leadership Programme 2024, it marked more than just a partnership, it was a statement about the future they want to build in the media industry. Richard Morgan, Chief Human Resources Officer at dmg media, shares insights into why this collaboration matters so much for both the organisation and the young people it serves.

Why sponsor the Aleto Summer Leadership Programme?
At dmg media, we’re deeply committed to fostering diversity and inclusivity within our industry. Supporting the Aleto Summer Leadership Programme aligned perfectly with our values of social responsibility and community engagement,” Richard explains. “This programme opens doors for talented young people from a wide range of backgrounds, many of whom might never have considered media as a career path. Through this partnership, we’re not just investing in their future leaders; we’re also gaining access to fresh talent that challenges and enriches our business.

An inspiring experience for all involved
Richard recalls being moved by the enthusiasm and creativity on display during the delegates’ project presentations. “Seeing young people tackle real-world challenges with such innovative ideas was truly inspiring. It reaffirmed for me the importance of investing in the next generation.” Beyond that, dmg media’s own staff found renewed energy through mentoring and engaging with the scholars. “It sparked fresh ideas and reminded us why we do what we do. This mutual benefit strengthens our culture and workplace environment.”

Valuable insights and new opportunities
The partnership has offered dmg media crucial insights into what diverse young talent wants and needs from an employer. “We’ve learned a lot about how to improve our recruitment strategies to be more inclusive,” says Richard. The collaboration is already influencing how the company approaches talent development, creating clearer pathways for young people into media careers.

Looking ahead: a partnership with purpose
For Richard and dmg media, this is only the beginning. “We see this as a long-term collaboration that will continue to make a real difference,” he says. Plans include expanding programmes, increasing mentorship opportunities, and tackling industry challenges together with fresh perspectives from the scholars. The ultimate goal is systemic change, transforming how the media sector attracts, supports, and retains diverse talent.

A future powered by partnership
The dmg media and Aleto partnership is a beacon of what’s possible when organisations commit to inclusion, leadership development, and community impact. Together, we’re not just nurturing future leaders, we’re reshaping an industry to better reflect the world it serves.

Connect with Richard here